So, you’ve just spent hours of effort and ingenuity creating the most incredible landing page ever. It’s well-formatted, with convincing calls to action (CTAs) throughout, and you’ve even added social proof graphics.
Now you relax and wait for the leads to come in, but no one shows up. There are numerous techniques to improve website traffic, and we’ll look at five of them in this post, including many strategies to raise site traffic.
This article will act as a guide to gain more traffic on your landing page. So, let’s dive in and find out some amazing tricks to get famous in this online world.
Advertise
We’ll start with this one because it’s the clearest. Paid search or PPC retargeting, social media advertising, and display advertising (try our Smart Ads Creator!) are all great methods to get your site in front of people and attract visitors.
Adjust your paid methods to meet your objectives — do you simply want more visitors, or do you want to boost conversions as well? Each paid channel has advantages and disadvantages, so think about your goals before reaching for your payment card.
For paid search retargeting, you should always include relevant keywords naturally. Keyword stuffing can distract or confuse the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers, and a few times throughout the piece.
Leverage the Power of Social Media
It’s not enough to provide excellent content and hope that people will discover it; you must be proactive. You can boost your site traffic by promoting your content on social media platforms.
Twitter is great for quick, snappy (and enticing) links, but Google+ marketing can help your site appear in customized search results and appears to work best in B2B categories. If you’re a B2C goods firm, image-heavy social media platforms like Pinterest and Instagram might help you get momentum.
While it may be tempting to post to every social media networking site at all times, however, you should research and find out which social media platform offers the most relevant audience. Build a strong presence on that very platform to boost engagement and generate more leads.
For instance, video content performs better on YouTube while photo-centric content might be better suited to Instagram.
Map the Customer Journey
Have a comprehensive knowledge of the consumer journey through the decision funnel in order to increase traffic to your site. This can range from the moment they become aware of an opportunity or an issue to the moment they decide to buy from you.
Customer journey mapping aids in the creation of content that guides potential customers through the conversion process. Let’s assume you’re in the business of selling running shoes. Someone who is new to running is unlikely to know what type of shoes they require.
You may make tutorials, videos, and articles to assist people in understanding the many sorts of running shoes. Once they have a better understanding of what to consider in a running shoe, offer quality content and tools that help them compare options and choose the best pair for their particular feet, running style, circumstances, or goals.
Increase Website Traffic with Content Marketing
The practice of generating and distributing high-value, relevant information to a larger audience is known as content marketing. Blog articles, bylines, podcasts, films, e-books, cookbooks, infographics, SlideShares, research reports, and other forms of content marketing are just a few examples. Choose formats that are appropriate for your target audience.
Allow them to obtain the information they seek or the entertainment value they desire. It’s difficult to argue against investing in content marketing because it has so many benefits that go beyond traffic.
Share With Fans and Followers
Send a link to a landing page with a tailored message to all of your fans, friends, and followers to let them know about your offer. If your offer is good, there are chances that your audience further shares your message, which will help you expand your reach even further.
These were some amazing tricks that will help you drive more traffic on your landing page. Measure your results by gathering information about where visitors are coming from. This will help you obtain a decent sense of who is converting and why.
Moreover, it will become easier to track which above-mentioned tactics and offers are doing well, allowing you to focus your efforts more successfully in the future.
